Und Gretel

UND GRETEL

Und Gretel was born from a challenge: in a world lacking high-performing organic color cosmetics, the Berlin-based beauty brand carved a path out of the forest of skin-unhealthy ingredients. Founded by a professional makeup artist who worked with celebrities and models, the brand was created to fill a gap — a natural alternative to conventional makeup that was free of harmful substances and met the highest performance standards. 

Und Gretel combines maximum natural cosmetics certification with professional-grade performance, carrying seals including BDIH, COSMOS Natural, and COSMOS Organic — the highest international certifications for organic cosmetics. The entire range is cruelty-free and PETA Approved. 

No synthetic preservatives. No parabens or mineral oils. No aluminum. No silicones. No compromises. Instead, the brand draws on key natural ingredients like avocado oil and clary sage extract, combined with mineral pigments, plant-based emollients, and sustainably grown waxes.

Und Gretel achieved what was long considered impossible — marrying bright, opaque colors, rich pigmentation, and long-lasting wear with certified natural cosmetics. Their plant-based pigment system supports layering and mixing across categories: lipstick doubles as blush, eyeshadow as highlighter, powder on the eyes — a truly multifunctional, performance-driven range.

For Und Gretel, luxury doesn't begin with excess — it begins with reduction. The brand is converting its core product range to refillable concepts, making a statement against the throwaway mentality, and regularly supports social and environmental projects as a Beautiful Planet Ambassador.

Bold. Natural. On Purpose.