{"title":"Und Gretel","description":"\u003ch3 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eUND GRETEL\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eUnd Gretel was born from a challenge: in a world lacking high-performing organic color cosmetics, the Berlin-based beauty brand carved a path out of the forest of skin-unhealthy ingredients. Founded by a professional makeup artist who worked with celebrities and models, the brand was created to fill a gap — a natural alternative to conventional makeup that was free of harmful substances and met the highest performance standards. \u003cspan class=\"inline-flex\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eUnd Gretel combines maximum natural cosmetics certification with professional-grade performance, carrying seals including BDIH, COSMOS Natural, and COSMOS Organic — the highest international certifications for organic cosmetics. The entire range is cruelty-free and PETA Approved. \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNo synthetic preservatives. No parabens or mineral oils. No aluminum. No silicones. No compromises. Instead, the brand draws on key natural ingredients like avocado oil and clary sage extract, combined with mineral pigments, plant-based emollients, and sustainably grown waxes.\u003cspan class=\"inline-flex\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eUnd Gretel achieved what was long considered impossible — marrying bright, opaque colors, rich pigmentation, and long-lasting wear with certified natural cosmetics. Their plant-based pigment system supports layering and mixing across categories: lipstick doubles as blush, eyeshadow as highlighter, powder on the eyes — a truly multifunctional, performance-driven range.\u003cspan class=\"inline-flex\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFor Und Gretel, luxury doesn't begin with excess — it begins with reduction. The brand is converting its core product range to refillable concepts, making a statement against the throwaway mentality, and regularly supports social and environmental projects as a Beautiful Planet Ambassador.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cspan class=\"inline-flex\" data-state=\"closed\"\u003e\u003ca href=\"https:\/\/undgretel.com\/en\/pages\/geschichte\" class=\"group\/tag relative h-[18px] rounded-full inline-flex items-center overflow-hidden -translate-y-px cursor-pointer\" target=\"_blank\"\u003e\u003cspan class=\"relative transition-colors h-full max-w-[180px] overflow-hidden px-1.5 inline-flex items-center font-small rounded-full border-0.5 border-border-300 bg-bg-200 group-hover\/tag:bg-accent-900 group-hover\/tag:border-accent-100\/60\"\u003e\u003cspan class=\"text-nowrap text-text-300 break-all truncate font-normal group-hover\/tag:text-text-200\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003eBold. Natural. On Purpose.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0218\/5792\/collections\/Editorial-_33.jpg?v=1777488449","url":"https:\/\/www.osswaldnyc.com\/collections\/und-gretel.oembed","provider":"Osswald","version":"1.0","type":"link"}