Escentric Molecules was launched in 2006 as a challenge. Geza Schoen, a Berlin-based perfumer with a long track record in the fragrance industry, wanted to make a deliberately provocative comment on the way fragrance is made and marketed today. He was keen to de-mystify the whole process. So his proposal was this: the simultaneous launch of two scents, one a heady synthesis of different ingredients (which is how most people would understand the concept of fragrance), the other, an homage to the single note – the aroma-molecule – which determined the personality of that synthesis.
